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People by Design

People & Organisation consultancy

Good companies do not manage people by accident.

We are a people and organisation consultancy for growing companies. We build better ways to manage people — performance, culture, careers and leadership — designed on purpose, and implemented until they work.

Francisco Campos

Francisco Campos

Co-founder · Organisation & Operations

Ana Reis

Ana Reis

Co-founder · People & Management

Who we work with

The company grew faster than the way it is managed

It is almost always the same story. The company went from forty to two hundred people in a few years. What worked when everyone knew each other stopped working, and nobody had time to replace it.

  • Every manager manages their own way, and what it is like to work here depends on who you report to.
  • Nobody can quite explain what exceeding expectations means.
  • Promotions and raises are decided case by case.
  • The culture you had at fifty people is diluting.
  • And decisions keep reaching the CEO that should never have climbed that high.

None of this is an HR problem. These are management problems that happen to involve people.

Professional perspectives

What it's like to work with us

First-hand perspectives from people who've experienced our approach to leadership, culture and organisational growth.

Use the left and right arrow keys to browse. Home and End move to the first and last position.

  • Performance & Accountability

    Francisco and Ana helped create an environment where people knew what was expected of them and had the autonomy to deliver. They brought clarity to goals, ownership and performance, without losing the human side of leadership. It made a real difference in how our teams worked and grew.

    João Henrique Barros
    João Henrique Barros

    Revenue Operations Lead at Sensei

    Previously Head of Business Operations at Onport

  • Culture & Values

    What Francisco and Ana brought to the company went beyond processes. They helped build a culture where people felt trusted, supported and accountable. Values weren't just words on a wall; they shaped how we worked together and made decisions. That had a lasting impact on the team.

    Acácio Couto
    Acácio Couto

    Payments Consultant at Rotiv

    Previously Head of Sales & Partnerships at Onport

  • Careers & Development

    One of the things I appreciated most about working with Francisco and Ana was how seriously they took people's development. They helped create clearer expectations, opportunities to grow and more meaningful conversations about performance and progression. You could feel that developing people was a priority, not an afterthought.

    Filipa Almeida
    Filipa Almeida

    Fractional Chief Customer Success

    Previously Chief Customer Officer at Onport

  • Organisational Design & Scaling

    As the business grew, Francisco and Ana helped bring much-needed structure without slowing us down. They understood how to organise teams, clarify responsibilities and put the right management practices in place. Their approach helped the organisation become more effective while keeping people engaged through change.

    Rafael Águas
    Rafael Águas

    Fractional CFO

    Previously Head of Finance at Rovo

  • Leadership & People Experience

    Francisco and Ana understood that good people management is about much more than policies or processes. They invested in better leadership, open communication and creating an environment where people felt heard and supported. Their work helped make the company a better place to work, while raising the standards of what we could achieve together.

    Cátia Correia
    Cátia Correia

    Head of Supply Chain at Assembly

    Previously Supply Chain Manager at Assembly

01–01 / 05

Why us

We think like operators, not consultants

Most People problems are also operating problems. What a manager is expected to do, how a decision gets made, what a promotion requires — these sit between how the company is run and how its people are managed.

We work on both sides, and we build the systems until they are running: managers trained, documents approved, and someone inside the company owning them.

We are deliberately small, and senior because of the experience we bring. The people you meet in the first conversation are the people who do the work. There is no team of analysts behind the proposal.

Who we are

Built by people who have been on the inside

Built growing companies from the inside: first employee to COO at Onport through its acquisition by Farfetch.

Builds the People foundations of growing companies — and stays with them until they work day to day.

One of us built growing organisations from the inside. The other builds the People systems and makes them work. That combination is what we bring to every project.

People Diagnostic

Not sure where to start?

In a few weeks we assess how the company manages people today, identify the biggest problems and risks, and recommend what to do over the next six to twelve months — in what order, and why.

We talk to the leadership team and a cross-section of managers, review what already exists, and hand back a reading the leadership team can agree on. A project can start here, and the diagnostic stands on its own: you leave with an agreed plan for the year ahead.

How we work

Scope and price fixed before we start

We do not sell consulting days. Every proposal states what we will solve, what you will receive, in which phases, what we need from you, how long it takes, what it costs and what is excluded.

  • Approved final documents
  • Operational templates
  • A method for using them
  • Internal communication, ready to send
  • Manager training where the project needs it
  • A defined period of implementation support

Insights

Written for people building companies

Practical writing on performance, careers, leadership and growth.

Read insights

Let us talk about the actual problem

Thirty minutes on what is happening in your company. You leave with our read on the problem and a clear view of what we would do about it.

Who you will speak with

Francisco Campos

Francisco Campos

Co-founder · Organisation & Operations

Helps clarify priorities, structure teams and connect organisation design with business execution.

Ana Reis

Ana Reis

Co-founder · People & Management

Designs and implements People systems, from performance and careers to everyday management routines.

First conversation · 30 minutes

Tell us what is happening

Free and without obligation. Ana and Francisco reply personally.

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